Augmented Reality (AR) and Virtual Reality (VR) are getting their momentum to become a major mass media. AR, as a supporting technology, has been around for many years. However, popular smart devices, such as smartphones, have so far failed to provide a friendly experience for AR applications. In recent years, applications such as Pokémon and Snapchat have changed the developers’ and people’s perceptions of AR applications. Nevertheless, there are still many challenges associated with AR from the user experience (UX) design perspective.